The Listing Standard
Win the listing before you walk in the door.
The Listing Standard is a complete, editorial-luxury marketing suite for real estate agents — seven templates that carry a seller from the first hello to the closing table, all fully editable in Canva. And it's more than beautiful design: the pieces are sequenced on proven principles of influence, so they don't just inform — they persuade.
WHY IT'S DIFFERENT
From an agent who works and lives in the luxury market — not a template shop
Hi! I'm Elissa Vaught, a broker associate with 23-years in South Orange County luxury real estate, 15-year winner of the Five Star Professional award as featured in Orange Coast magazine, and a feature in Forbes and Fortune magazines. These aren't generic designs bought and rebranded. They're the exact custom materials I built and worded to win listings and sell homes in one of the most competitive luxury markets in the country.
Now they're yours!
WHAT'S INSIDE
Seven pieces. One standard.
Together they walk a seller from before you're in the door all the way through the close.
CORE. Before the appointment.
- Before We Meet
A pre-listing introduction you send before the appointment, so you walk in already positioned as the authority — not a stranger with a folder.
CORE. The appointment.
2. The Luxury Listing Presentation
Your complete sixteen-page listing pitch that positions you as the obvious choice — experience, strategy, pricing, the close, and a showcase of results. But the real advantage is the order: every page is sequenced on proven principles of influence — pre-suasion, authority, social proof, contrast, and a close built on genuine commitment. It doesn't just inform, it builds a case for you.
CORE. The leave behind.
3. The Pricing & Positioning Analysis
The editorial pricing piece you leave at the table — the case for the right number — It's also quiet strategy at work: a genuinely valuable parting gift that puts the principle of reciprocity on your side and keeps you top of mind long after you've gone.
CORE. Marketing.
4. The Listing Brochure
A magazine-quality four-page property brochure that makes any home feel like a featured listing.
Through the close
The pieces that carry the listing from launch to sold — and keep your pipeline full.
CORE. Marketing
5. The Open House & VIP Invitation
Private-showing and open-house invitations that signal exclusivity and fill the room with the right buyers.
CORE. Managing the listing.
6. The Listing Update
Keep your sellers informed and reassured with a refined progress update that quietly proves you're earning your commission.
CORE. The Close.
7. The Offer, Considered
A polished offer presentation that walks your seller through what's on the table -- and shows every client, up front, how expertly you'll handle the moment money's involved.
Bonus. Your free lead magnet.
+ The Just Listed / Just Sold Flyer Set
Announce every win in style — coordinated Just Listed and Just Sold flyers, ready for print or social.
23 yrs.
Experience
400+
Transactions Managed
300M+
Sales Volume
FAQ
1.
Will this look like I bought materials off a template shop?
No watermark, no credit line, nothing that identifies where it came from. Your colors, your typefaces, your photography, your name. What a seller sees is your work. What you're actually buying is the structure underneath — the sequence, the page order, the language — and that part is invisible.
2.
Will this hold up in a seven-figure listing?
It was built in one. These are the materials I use in South Orange County, in the $3M-$20M range. Nothing here was designed for a lower price point and adapted upward. It holds above $20M just as well.
3.
My brokerage has brand standards. Will this work inside them?
Every piece is fully editable, so your brokerage's palette, typefaces, logo placement and required disclosures go in without breaking the layout. Check your brokerage's marketing guidelines before printing — most permit agent-produced materials that carry required branding, but requirements vary.
4.
Who built this?
Twenty-three years, 400+ transactions, $300M+ closed. I built these for my own listings first, and made them available after enough agents asked what I was using.
5.
How long before it's mine?
Set your brand once in a Canva Brand Kit and it applies across all seven pieces in a few clicks. One sitting, and you're ready for your next appointment.
6.
What is your refund policy?
Because everything is delivered instantly and yours to keep, all sales are final. But if anything doesn't work or you're stuck, email me — I answer personally and I'll make it right.
The Specs
One payment of $197. No recurring charges.
Delivered by email, immediately.
Seven core pieces, plus bonus Just Listed & Just Sold flyers.
A free Canva account is enough. A few premium elements may prompt a Pro trial — swap them in a click if you'd rather stay free.
Licensed for your own real estate business. Not for resale or redistribution.
Win the listing before you walk in the door.
Stop rebuilding your marketing from scratch for every home. Look like the most established agent in the room — starting with your next listing.
The Listing Standard
Elissa Vaught · 949-705-7026
support@thelistingstandard.com
© The Listing Standard. Templates are licensed for your personal business use and may not be resold or redistributed.